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TYPOGRAPHIC TECHNICAL SERIES FOR APPRENTICES—PART VII. NO. 43

 

APPLIED DESIGN
FOR PRINTERS

 

A HANDBOOK OF THE PRINCIPLES OF
ARRANGEMENT, WITH BRIEF COMMENT
ON THE PERIODS OF DESIGN WHICH
HAVE MOST STRONGLY INFLUENCED
PRINTING

 

BY

HARRY LAWRENCE GAGE

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FOREWORD

THIS primer of design is an earnest effort to make intelligible to the apprentice student certain fundamental principles of arrangement and of ornamentation whose use is instinctive to the accomplished typographer.

It has been often written that there are no rules in Art, and equally often that the master artist (or craftsman) is he who can skillfully break all rules. It must be inevitable that the apprentice shall adhere too closely to each newly observed principle before his work can be a well-rounded embodiment of them all. To him is commended this exact procedure, recognizing, as his perception grows, that there are good reasons why traditions are emphasized here and all-embracing rules and formulae are not to be found..............................

 

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